This proposal outlines a high-potential cross-border e‐commerce project between NXE FZC LLC (UAE) and EMVORA INTERNATIONAL PVT LTD (Sri Lanka). The goal is to supply Sri Lankan branded products to the UAE market through Noon.com, one of the largest e‐commerce platforms in the region.
With over 350,000–400,000 Sri Lankans living in the UAE, there is a strong and consistent demand for authentic Sri Lankan products. This project leverages direct sourcing from Sri Lanka, combined with Noon’s fulfillment capabilities, to create a low‐risk, scalable, and profitable online distribution model.
NXE FZC LLC – UAE OperationsDeliver shipments to Noon Fulfilled center
Manage customer communication via Noon system
- Manage Noon seller account and product listings
- Handle import documentation and customs clearance
- Monitor sales, marketing, and promotions
- Ensure UAE compliance and trader regulation
- Manage customer communication via Noon system
EMVORA INTERNATIONAL PVT LTD – Sri Lanka Operations
- Source products directly from manufacturers and official brand distributors
- Ensure quality control and packaging standards
- Handle export documentation and logistics Manage consolidation of shipments and dispatch to UAE
- Coordinate stock planning with UAE team
High‐demand categories include:
- Spices, herbs, and condiments
- Packaged foods and snacks
- Coconut-based products
- Herbal and Ayurveda products
- FMCG essentials
- Specialty Sri Lankan brands not available in UAE supermarkets
The UAE has a strong and growing Sri Lankan community actively purchasing products online.
Noon is the fastest-growing e‐commerce platform in UAE with excellent visibility and logistics support. This enables us to scale product ranges without warehouse or staff expenses.
